Let’s say one of your content started dropping its ranking and you have ruled out all the common causes such as outdated content and old published date, changed search intent, your website being penalized by Google, a new Google Core Update being released, or other common causes. The next SEO Page Checker strategy that I really like to use is to analyze why your page ranking is dropping. Analyze Why Your Page Ranking is Dropping Just give them information on how long the content needs to be, what topics they need to cover, and what terms should be included within the content and you are good to go. Then you can go above and beyond and check what media they are using, is it only pictures or are they having own videos, infographics, or other media? The goal is to create superior content in terms of value, not just having more words.Īnd having such information will help you to create more SEO-friendly content, provide more value, and even it will be easier to create your content brief for your writers. That’s why it’s so important to be a subject matter expert in the field. However, you also will need to add your own input and not just cover what they covered within their content. Thus, it’s no wonder Google is putting a lot of weight on search intent.Īnd one of the best ways to see what’s the search intent is by looking at the top 10 ranking pages and seeing what they are covering within their content.įor example, if I would be producing content to target the keyword “how to grow onions” I would take the first ranking page, enter it into SE Ranking On-Page SEO Checker, select my target location, and hit “Run Audit”. Search intent is the reason behind the searcher’s query and what exactly they want to receive from Google. This means you have to meet the search intent. To rank in top searches, your content must provide the information the searchers are looking for. Produce High-Quality SEO ContentĪnother strategy that you can do with SEO Page Checker is to produce high-quality SEO content easier and faster. It would require me to build more backlinks and get higher domain trust to have a chance. In this example, even when the keyword difficulty is 39, I would not be able to rank for this keyword with a website authority of 48 and with a few referring domains pointing to the page. And with such information, you’ll know exactly what the real keyword difficulty is.
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